Basement Lifeguard — Growth Proposal

Before reaching out, we took a look at your online presence. Your Google Business Profile has some gaps that are quietly costing you — every review you've earned so far isn't carrying its full SEO weight because the profile isn't fully configured.

Profile incomplete — missing key signals Google uses to rank local businesses
Service areas not properly defined — you may not be showing up in all the areas you serve
Missing optimized business description and category tags

This is step zero. We fix this before anything else goes out.

Intended Results

Business owners want outcomes. Here's exactly what this program is built to deliver — and why it matters.

+150

Google Reviews — Your Competitive Moat

Most basement waterproofing companies in your area have 30–80 reviews. Getting to 150+ doesn't just look good — it changes how Google treats you.

You rank higher in local search. Google's local algorithm weighs review count and velocity heavily. More reviews = more visibility in the map pack = more people finding you before competitors.
You convert more of the traffic you already have. A homeowner searching "basement waterproofing near me" sees two companies — 40 reviews vs 150+. They're calling the one with 150. Every time.
You build a permanent moat. Once you're at 150+, a competitor can't catch up overnight. That's a 6–12 month head start baked into your profile permanently.

The bottom line: More reviews = more calls. More calls = more jobs. It compounds.

5 MIN

Speed to Lead — Being Ready for the Growth

When someone submits a form about a wet basement, they're not just contacting you. They're contacting 2–3 companies at the same time.

78%

of jobs go to the company that responds within the first 5 minutes. After 30 minutes, your odds drop by 21x. — Harvard Business Review

Right now, if a lead comes in at 7pm Friday and nobody sees it until Monday — that job is gone. Went to whoever called back first. Speed to lead automation means every single inquiry gets an instant text response within seconds. Not minutes. Seconds.

The bottom line: Your reviews will drive more leads. Speed to lead makes sure none of them slip through the cracks.

SEO

The Long Game That Pays Forever

Paid ads stop the moment you stop paying. SEO builds equity.

Showing up when someone searches "basement waterproofing [your city]"
Appearing in Google's map pack — the 3 businesses shown above all results
Getting found on Google Maps when homeowners are actively searching
40–60% of your leads coming in organically — without spending a dollar on ads

Every review you earn, every optimized page on your site — it's a permanent asset working for you 24/7.

The bottom line: Reviews feed SEO. SEO drives free traffic. Free traffic means more jobs without more ad spend.

Phase 1

Review Harvest Campaign

$500 one-time · 3 months

You've done hundreds of jobs. Happy customers. But most of them never left a review — not because they didn't want to, but because nobody asked them at the right moment. We fix that.

What you get

Google Business Profile audit & full setup
Custom video direction & script (you film it on your phone)
Personal re-engagement to past customers
Weekly review velocity reporting
Target: 150+ new Google reviews
3-month managed campaign

Google Business Profile Audit & Setup

Before any reviews go out, we audit and properly configure your Google Business Profile — correct business category, service areas, hours, photos, description, and all the signals Google uses to rank you. A poorly configured profile means reviews don't land with full SEO weight. We fix the foundation first.

Custom Video (You Film It — We Direct It)

No production crew, no scheduling headaches. We give you a simple script and shot list — you pull out your phone on your next job and film it in 10 minutes. A real, genuine clip of you and your crew at work. That authenticity is exactly what gets watched and makes the ask feel human instead of automated.

Re-engagement Campaign (Not Spam)

We go back through your existing pipeline — past customers who never left a review — and reach out personally and strategically. One well-timed message tied to the video. No sequences, no hammering, no spam. One good ask at the right time.

Track & Report

We monitor review velocity week over week and report back on progress. Goal: 150+ new Google reviews over the 3-month period.

Phase 2

Ongoing Growth Systems

$649/month

After the review harvest proves the value, we set up the infrastructure that captures every lead and every job going forward — automatically.

What you get every month

Instant speed-to-lead text automation
Auto review request after every job
Re-hash sequence for dead leads
Full setup on Opscotch platform
Ongoing monitoring & optimization
Monthly performance report

⭐

Auto Review System

Every new job automatically triggers a review request at the perfect moment — right after job completion, when customer excitement is highest. You never miss another review opportunity.

⚡

Speed to Lead Automation

Every inbound lead gets an instant automated text within seconds. Holds the lead, sets expectations, keeps them warm until your team follows up. Stop losing jobs to whoever calls back first.

🔁

Re-hash System

Leads that came in but never converted don't disappear. Smart re-engagement that checks back at the right intervals — no spam, just timely follow-up that wins back jobs that would've been lost revenue.

Optional Add-On

Website & SEO Management

You currently have someone managing your website. We'd suggest moving that to Opscotch.

A website managed on our platform becomes a living SEO asset. We can add location pages, service pages, blog content, schema markup, and ongoing optimization — things a basic website manager isn't doing. Every review you earn feeds into that SEO engine. Every piece of content we add strengthens your map pack presence.

This isn't a hard sell — it's a suggestion. But if you want to maximize the return on the review campaign and monthly systems, owning your website is the move that ties it all together.

Investment Summary

Phase	What's Included	Investment
Phase 1	Review Harvest Campaign · Google Profile Setup · Custom Video · Re-engagement	$500 one-time
Phase 2	Speed to Lead · Auto Reviews · Re-hash System	$997 build · $649/month
Optional	Website & SEO Management	TBD

The play: Start Phase 1 and Phase 2 simultaneously. The review campaign builds your reputation while the growth systems capture every new call and lead from day one — nothing falls through the cracks.